Meet Willy Vason, the CEO and Head Chef of Chilly Willy Cheesesteaks. With the support of Big Think Capital, Willy has successfully expanded his business and increased its visibility through strategic advertising.

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About The Client

Chilly Willy Cheesesteaks, founded by Willy Vason in 2019, is renowned for offering the best cheesesteaks in Pennsylvania. With a customer-first approach, Willy and his staff create a welcoming environment where customers can enjoy great food and a great atmosphere.

The Challenge

To enhance the visibility of Chilly Willy Cheesesteaks and attract more customers, Willy needed additional funding to launch a comprehensive advertising campaign. This required a trusted financial partner to provide flexible repayment options that aligned with the business’s cash flow.

The Solution

Big Think Capital stepped in to provide the necessary funding, enabling Willy to launch billboard advertising throughout the city. This strategic move has significantly increased the visibility of Chilly Willy Cheesesteaks, attracting new customers and boosting business growth.

“I can confidently say that funding has been beneficial for our business. With the help of additional capital, we have launched billboard advertising throughout the city that you simply can’t miss. Once people try my cheesesteak, they usually stick around. The advertising has really helped us get our name out there and bring customers to the shop. Working with a trusted funding partner in Big Think Capital has been great. I highly recommend exploring funding options for any business owner looking to take their business to the next level. It has certainly been a game-changer for me and my team at Chilly Willy’s!

Willy Vason
Chilly Willy Cheesesteaks

The Results

With the support of Big Think Capital, Chilly Willy Cheesesteaks successfully:

  • Launched an extensive billboard advertising campaign throughout the city.
  • Increased brand visibility and attracted new customers to the shop.
  • Enhanced customer engagement and fostered a strong community presence.

The partnership with Big Think Capital has been a game-changer for Willy and his team, allowing them to focus on delivering top-notch cheesesteaks and exceptional customer service.

“It’s an honor to work with passionate business owners like Willy that represent their local community so well. I look forward to seeing all the great things ahead for his business and continuing our partnership together.”

Frank LoPiccolo
Funding Manager

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